Discover how luxury brands are taking personalisation to new heights in the latest Financial Times article, featuring insights from BLRV. As ultra-wealthy consumers move beyond traditional limited editions, they seek unique experiences that truly reflect their individuality. From bespoke Bentleys to tailor-made superyachts, explore how brands like Lamborghini and Bentley are leveraging cutting-edge technology to create one-of-a-kind luxury products. Dive into this fascinating trend and see how personalisation is reshaping the luxury landscape—click through to read more!