The Future of Luxury: How Brand Resort Takeovers Are Redefining Travel
Luxury brand resort takeovers are redefining travel by transforming elite hotels into fully immersive brand experiences, where guests can live, shop, and indulge in a curated world of high fashion, gastronomy, and wellness. From Dior’s chic poolside retreat at The Beverly Hills Hotel to Fendi’s first-ever culinary venture at Marbella’s Puente Romano Beach Resort, these collaborations blend hospitality with brand storytelling, creating exclusive environments that foster deep emotional connections with affluent travelers. As luxury consumers seek unique, high-value experiences, these takeovers offer a seamless fusion of lifestyle and destination, setting a new standard for experiential travel.
Member Spotlight: Allison Putnam
Allison Putnam, founder of A. Putnam Golf, shares how her passion for family, golf, and entrepreneurship inspired her to create a brand that empowers women through sophisticated, versatile apparel. As a mom of five boys, Allison juggled work, family, and the game she loves, yet struggled to find clothing that transitioned seamlessly from the course to daily life. Drawing on her own experiences and a desire to meet the needs of modern women, she launched A. Putnam Golf—a collection that blends elegance, performance, and timeless style. Now a proud BLRV member, Allison reflects on her journey, the impact of community, and her mission to help women navigate life with confidence and grace.
Building Resilience: A Maria Sharapova Retreat at Amanzoe
September 23-26, 2024 In today’s fast-paced world, developing a strong mental foundation is essential for facing challenges and achieving emotional balance. Drawing on her decades of experience as a professional athlete, Maria Sharapova, Aman’s Global Wellness Ambassador, will host a three-night retreat combining physical and mental endurance sessions to help participants navigate life’s daily demands […]
Have it your way: how luxury brands embraced personalisation
Financial Times Discover how luxury brands are taking personalisation to new heights in the latest Financial Times article, featuring insights from BLRV. As ultra-wealthy consumers move beyond traditional limited editions, they seek unique experiences that truly reflect their individuality. From bespoke Bentleys to tailor-made superyachts, explore how brands like Lamborghini and Bentley are leveraging cutting-edge […]